Photo of Jerri Lynn Hogg

Jerri Lynn Hogg is a media psychologist, director of the Media Psychology program at Fielding Graduate University, 2015 President of the American Psychological Association’s Society for Media Psychology and Technology, co-creator of Fielding’s Certificate in Brand Psychology and Audience Engagement , and co-author of Mad Men Unzipped.


She integrates her passion for branding, augmented/virtual reality, technology, and digital environments with research to advance the understanding of the positive use of media and technologies and their physical, cognitive, and emotional impact. Dr. Hogg is a coveted industry speaker and with over 50 scholarly presentations on media psychology, is a pioneer in the field of Media Psychology.  She recently spent six months working with the U.S. Department of Defense Global Operations on an anti-terrorism simulation using narrative psychology to degrade and counter terrorist messaging in Iraq, Syria, and North Africa. Her current focus is on brand psychology strategies; augmented and virtual environment design solutions; and narrative messaging for positive change.


She was recently a judge for the annual SoMe (Social Media) Awards. You can find her on Twitter @HoggJL. She also authors a blog for called “The Digital Life.” 

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President (2015), APA Division 46: Society for Media Psychology and Technology. This division seeks to advance psychology in the practice and science of media communications and technology. Learn more about us here.

A few of the many hats I wear...

Senior Research Fellow, Media Psychology Research Center. an independent nonprofit dedicated to media and technology research, assessment, and education. Our mission is to promote the positive development and use of media and technology. Learn more about us here.

Director, Media Psychology Program at Fielding Graduate University. Our graduate students apply the psychology of human behavior and emotion to media and technology impact, design and distribution. At the heart of our program is the pursuit of a more just and sustainable world. Learn more here

Consultant & Educator, University of California at Irvine, Bay Path University, University of Hartford, and more! I specialize in educational design and digital learning environments. Let me help take your organization into the future of learning! Book me today

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Mad Men Unzippd Book Cover

Author, Mad Men Unzipped: Fans on Sex, Love, and The Sixties on TV. In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show’s viewers make meaning from fictional drama. The result is cutting-edge psychological research that crunches and codes online fan commentary to understand the ways that people use the show to debate complex social issues, from sex and alcohol to gender roles, parenting, and advertising itself.

BloggerPsychology Today, "The Digital Life": Communicating with the virtual world. 

Past & Present Works

Media Psychologist


"With VR, you're not interpreting the medium: you're in it; which means that the medium is disappearing, that your consciousness becomes the medium."

-Chris Milk, Time

Researching what brings a sense of presence to virtual and augmented environments
Researching the intersection of technology and human behavior...